Yes, you’ve probably seen one of these (or a dozen) in the hands of your favorite long-haired, balayaged Utah Mom on TikTok. Subscriptions help fund the work we do every day. com, full Gear coverage, and subscriber-only newsletters. Special offer for Gear readers: Get WIRED for just $5 ($25 off).

We also added a slide on products we don't recommend. Updated November 2023: We've added more items, like the Baggu Nylon Medium Shoulder Bag, Owala Free Sip Water Bottle, Miak AirPods Pro 2 Rimowa Case, Birkenstock Boston Clogs, Laneige Lip Sleeping Mask, and more. But can you trust a viral TikTok product rave? Or will it turn out to be one of those shoddy products from as-seen-on-TV ads? Don't worry, the WIRED Gear team has you covered! We found some of the most popular TikTok gadgets and put them to the test, to find out if they're both viral- and gift-worthy. The popular app started out as a platform for creative dance routines, quick skits, and memes, but it's quickly turned into a catalog of shopping recommendations. You've probably heard someone say that over the past few years.

Instal Gone Viral